MICHELIN

The Ask:

Develop a concept for a brand using newly developed technology (from the past 3 years) that positively impacts a community of any size.

The Vision:

Using bioengineered microbes designed to break down rubber based particles, Michelin would introduce a scalable and adaptable filtration system, designed to clean up rubber microplastic pollution. Thereby minimizing the largest contributor of microplastics.

Case Study Video:

A full 2-minute case study video was conducted and below is a brief summary using six key frames.

Extension:

Using recycled and used tires, Michelin will create tire garden spaces, inviting communities to use tire installations as planters.