ZAPP’S
The Ask:
Develop a campaign for Zapp’s Potato Chips based on the message “Zapp’s brings the party to you”.
The Vision:
This campaign reflects the guilt or shyness people may experience when eating potato chips, but as human behavior shows, sometimes we can’t resist those devilish desires.
Extension:
Pop-up Speakeasy Bar
Entrance is confessional booth on a city street located near courthouses, churches, and other iconic confessional locations.
The Password? Inside the booth customers are asked to answer one thing: Confess their guiltiest pleasure.
They step into the booth and confess to a priest, but their confession is being projected on a speaker within the speakeasy and on the street.
Once gaining entrance to the speakeasy through confession, the inside is decorated in New Orleans Prohibition style, flappers as servers, jazz band, and Zapp’s themes food items
